Ducati To Launch Its Apparel Line In India Exclusively Through Flipkart
Ducati To Launch Its Apparel Line In India Exclusively Through Flipkart
textileexcellence
Ducati fans in India have more than bikes to look forward to - the Italian motorcycle maker is bringing its apparel line to the country in an exclusive licensing deal with ecommerce giant Flipkart, according to media reports.
"Flipkart has signed a licencee deal with Ducati that allows them to manufacture Ducati's Tshirts, shirts, jeans and its entire apparel line," said sources. "There is a latent demand for Ducati motorbikes in the country. However, the demand for their apparels is very limited here. It is a very limited market even globally," said Harminder Sahni, founder of Wazir Advisors. In India, Flipkart's rival Amazon sells various Ducati-branded clothing products on its website. In 2011, US-based superbike company Harley-Davidson had dragged Big Bazaar to Delhi High Court alleging trademark violation and in a bid to restrain the hypermarket chain from selling shirts & T-shirts with the images & trademarks of the iconic motorcycle's brands. The case was closed in an out-ofcourt settlement when Kishore Biyani's Future Group agreed to stop selling products with pictures of Harley-Davidson & its trademarks, including Bar and its Shield logo, on T-shirts.
